Google Adwords Prices for the term eMail marketing – Nov 2009

Last month proved to be very aggesive for the keyword term “email marketing”.

We even noticed the lull of the summer has past as email marketier are eager to get ready and prepared for the holiday season.

Some intersting  trends:

Highest volume search: Email Marketing – 823,000 searches in September as compared to 673,000 searches in August. This trend is up by 150,000 searches.

Google Adword Oct1a

We reported last month:

Highest priced keyword: email marketing campaign software – $20.49 per click with only 2,400 searches.

The term “email marketing campagn” had 18,100 searches ringing in at just under $20.00 per click.

September’s searches were as follows:

Highest priced keyword: email marketing campaign Software – $20.52 per click with only 2,400 searches

The term “email marketing campaign” had 22,200 searches ringing in at just under $20.00 per click. This is up 4,100 searches from the month before.

Google Adword Oct1

Takeaway: Competeing for the keyword “email marketing” using Google Adwords or any other PPC network is going to be an expensive proposition. Consider alternate sources or try what Charles Lumpkin has to say when it comes to establishing daily budget caps for your SEM campagins.

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

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