Smart eMarketing is about building relationships and in order to establish those relationships you have to know how to communicate with those you want to reach out to. Would you call someone who’s ordered your catalogue and begin reading it to them over the phone?
In our Google News roundup last Wednesday, I mentioned an article about eMail relevance and how the “wired” generation perceives different communication tools. That generated a lively discussion between myself and Jeff, our Chief eMail Officer here at The eMail Guide. He isn’t entirely sure that I’ve painted a clear enough picture with my explanations and now I want your input! Have I got it right? Post your thoughts! Apparently Jeff, has never heard the term “yada yada” or something like that.
SMS & IM – The telephone (yada yada)
Social Networks – A corner to stand on (be seen)
Forums – A soapbox to stand on (be heard)
Twitter – The digital postcard (wish you were here)
eMail – The follow up (give me details)