How generation “wired” views communication

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Smart eMarketing is about building relationships and in order to establish those relationships you have to know how to communicate with those you want to reach out to. Would you call someone who’s ordered your catalogue and begin reading it to them over the phone?

In our Google News roundup last Wednesday, I mentioned an article about eMail relevance and how the “wired” generation perceives different communication tools. That generated a lively discussion between myself and Jeff, our Chief eMail Officer here at The eMail Guide. He isn’t entirely sure that I’ve painted a clear enough picture with my explanations and now I want your input! Have I got it right? Post your thoughts! Apparently Jeff, has never heard the term “yada yada” or something like that.

SMS & IM – The telephone (yada yada)

Social Networks – A corner to stand on (be seen)

Forums – A soapbox to stand on (be heard)

Twitter – The digital postcard (wish you were here)

eMail – The follow up (give me details)

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

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