Online retailers love email marketing because of its high potential to drive profit while keeping the campaign costs pretty low. Besides, done right, email marketing is permission-based and is, more or less, easily automated. Big brands do it: GAP, Victoria Secret, Overstock, Timberland, and pretty much everybody else.
Together with my PadiAct colleagues, I wanted to get a glimpse of the techniques used by online fashion retailers to increase email marketing lists.
We went, one by one, through 100 top online retailers from the US and Europe and tried to answer the following questions:
- What incentives are offered to subscribers?
- How much data is being collected from subscribers?
- What personal data is being used in their email marketing programs?
- How many retailers ask for subscription confirmation?
The findings were quite unexpected, so we decided to share them with everyone. Here is how it all looks:
Looking for more great email marketing infographics? Check out this article”
A collection of 17 Insightful Infographics for eMail Marketing and online
