Chief eMail Officer, Jeff Ginsberg talks new media with Saul Colt of Thoora.com!
Thoora is a next gen news service. Thoora reads the entire blogshphere, all of the blog comments, plus traditional news sources and in real time clusters the stories together and ranks them based on reaction on the web. As opposed to say DIGG, Thoora uses an algorithm and not user votes to rank the articles. Thoora can be used by businesses to build vertical channels focusing coverage on specific topics of interest. While the Thoora technology is perfected, they are still building out the different possible options for people and businesses of varying needs and means to make use of it.
Saul will tell you he loves email marketing and really appreciates it’s value.
Takeaway: Thoora’s power is in the fact that it uses an algorithm to rank it’s content. This prevents people from “gaming” the system as they might do with a user ranked service such as digg.
For more info on Thoora, check out: www.thoora.com