We’ve added another FREE white paper to our library today from the email marketing Ninjas at Port25!
Port25 – Changing the game with VirtualMTA Technology
Number of Pages: 7
What you are going to learn:
The benefits from visualizing one the most critical part of your delivery system. Gain better delivery, higher efficiency with less errors. This whitepaer is for the Ninja at heart.
- Today’s challenges
- How to control delivery costs
- Avoiding downtime
- Maintaining control and flexibility
Here’s a brief excerpt from the executive summary:
Today’s enterprise environments need fast, reliable, and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven
technologies need to be in place to optimize the messaging infrastructure. With a commercial grade MTA (Message Transfer Agent) configured properly, you will notice higher efficiency and fewer points of failure ranging from message assembly to successful inbox delivery. Now, as ISPs begin to enforce more stringent delivery policies, messages that are sent through a shared gateway are more likely to be compromised or blocked. As ISPs filter on a particular IP, there is an increased chance that all customers sending from that same IP will be blocked.
VirtualMTA email technology allows senders to control the source IP address for each single message. Each VirtualMTA performs its delivery functions independently; therefore, as long as the source IP is not blacklisted, your message has a higher chance of being routed to the inbox. VirtualMTAs also enhance deliverability by offering highly precise mailing delivery control with options to enable or disable DomainKeys and/or DKIM-based sender authentication and to also configure granular delivery rate shaping parameters on a per domain and/or per email stream basis. Another utility of VirtualMTAs is its ability to create independent queues for different mail streams. Finally, VirtualMTAs help by consolidating servers, reducing manpower, and streamlining email flow.