3 Ways to Make a Great First Impression with Your Welcome Emails First impressions count. Whether you’re on a first date, job interview or sending
QR Codes Bring Email Marketing, Mobile Coupons to Life Marketers today face a dizzying array of options designed to help capture audience attention and drive
10 Ways to Get More Responses to Your Email Marketing Survey Email surveys are a great way of collecting valuable marketing intelligence. The only problem
Digital Hats Off to the Goorin Bros.’ Great Email Marketing Campaign How do you define a great email marketing campaign? Effective copy, concise subject line,
Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. This article focuses on 5 tips for winning back customers: call back campaigns, surveys, email marketing, direct mail postcards and sending a gift.
Contests remain one of the best ways to grab your customers’ attention and to encourage them to sign up for your email newsletter. But it’s
Tip for Creating Interactive Email Campaigns People love to play online. Part of the appeal of Facebook is that it gives you so many opportunities
A small exercise. Close your eyes and think about the products in the room. Do you know which brands they are and where they were
Co-registration is the process of subscribing to two or more email newsletters at once that are offered to you, usually in a promotion/contest or e-commerce setting. In some cases the Co-Reg option is pre-checked which is a practice I find to be sleazy at best.
Editor’s note: Guest post by Ryan Phelan, vice president of strategic services of Digital River’s BlueHornet. When I worked in big retail, it amazed me
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