Spam-Proofing Your Email Marketing Messages So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of
The Role of Email Marketing in the Multi-Channel Evolution – Part 4 In the third part of this four-article series we drilled deeper into best
Yes, there are real benefits to downsizing your list. Remember the old saying that good things come in small packages? Well, so does better rates
Where Should Your Email Marketing Subscription Form Go? The number one tool you have at your disposal when it comes to building your email list
Email Marketing Personalization: 9 Ways to Make Email All About Them It’s the age of engagement. People are immersed in social media, building their own
Are you in or are you out? What makes a great re-engagement campaign? Your email marketing list doesn’t stay golden forever. Contacts may change email
Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it
Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and
3 Cool Things that Happen When You Send Email Marketing Ads to Your Email List Image courtesy of Ramburg Media We talk a lot about how
Building Customer Loyalty with Email Marketing List Segmentation Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s
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