Jeff Ginsberg interviews Timothy Seward, CEO, ROI Revolution at MarkertingSherpa’s Email Summit 2010 and gets some good advice about Google AdWords and first steps for those looking to get started with leveraging online search to promote their business.
ROI Revolution focuses on helping email marketers (and marketers in general) build their lists using paid search strategies. ROI Revolution is a “done for you” service; they run your paid search campaigns for you.
The term “email marketing” is a very exspensive ad word at about 17 dollars a click or even higher. So, is it worth it for all but the big boys to go for?
Timothy suggests email marketers might want to go after alternative terms. On the other hand, if your customer lifetime value is sufficient and your conversion rate is high and if you have an effective way to differentiate yourself in the marketplace, then it might be worth spending the money on the clicks.
There are alternative networks as well, such as: Yahoo, Bing, AOL and of course there is an enormous amount of traffic all over the web in such things and blogs and news sites. So if people are looking on line to grow their business, there’s a lot of traffic out there.
If someone is just starting out and looking to grow their business, the place to start is Google. Google feeds approximately 70 percent of all searches. Open an account with Google.com/adwords. There are lots of great books out there and online content about adwords and how to leverage it.
Timothy also recommends installing Google analytics and the Google Conversion Tracker on your site as well.
Takeaway: Google AdWords are not your only option for paid search on the web. Do some homework, read up and check out the alternatives.