SCOOP: Ben & Jerry’s responds to claims that they will drop email marketing

SCOOP: Ben & Jerry’s responds to claims that they will drop email marketing

*Originally posted: Jul 19, 2010 @ 14:03

I scream! You scream! We all scream for clarity!

One email, a blog post from HubSpot and hundreds and hundreds of tweets later and it seems few people bothered to actually ask Ben & Jerry’s what their actual plan regarding email marketing was…until now.

Ben & Jerry's to Drop Email Marketing in Favor of Social

What an amazing concept, drop the PR people @ Ben & Jerry’s an email and ask them! Isn’t email just the most amazing information tool ever?

Here’s the reply from their PR Director, Sean Greenwood, which should clear up the massive confusion which has arisen since HubSpot first posted about this whole thing:

“In general, I think it’s a bit of a misunderstanding.  The announcement came from our UK team, who was basically sharing that they planned to reach out to their fans via social media moving forward.  I think they wanted to alleviate any fears from fans who previously received a newsletter style email to think that they had somehow fallen off the list.  I believe they’re still keeping email as a venue for special events/opportunities as they mentioned they might still reach out via email.

Again, this was a note from our UK team.  I believe the rest of the Ben & Jerry’s folks around the globe (including us here at the HQ in Vermont who support the U.S. and the globe) are planning to continue to use: email, social media, text messaging, augmented reality, snail mail, vanilla guerrilla marketing, grassroots Social Mission endeavors, sky writers, deep-sea divers and of course… scoop trucks on the road.”

– Sean Greenwood, Ben & Jerry’s

So, according to Sean, the email that so many people seized on as proof that Ben & Jerry’s was dropping email marketing was actually a proactive move on their U.K. group’s part to reassure their subscribers (who obviously want to communicate with Ben & Jerry’s) that they hadn’t been removed from their subscriber list!

Here’s the original Ben & Jerry’s U.K. email which started the whole thing! (Thanks to Laura Dinneen!)

The Ben & Jerry's UK Email which started the Rumours

The discussion this past week via email, blogs and Twitter has been more political than practical. Fueled almost entirely by at best wishful thinking and even, personal agendas. Keep this in mind the next time you see some tweet or blog post predicting the imminent death of something. That way we can all avoid brain freeze.

Oh and don’t forget to sign up for the Ben & Jerry’s email newsletter here!

Leave a Comment for Your Chance to Win Free Ice Cream!

Just to show their love for email, Ben & Jerry’s is giving us some free pint coupons to give away! Just leave a comment about what flavour you like best and why and we’ll pick some of the best and send the author a fee pint coupon!

Bonus points to those commenting who also tweet this story using the auto-tweetme link!

Now that’s cool!

Takeaway: Don’t believe everything you read with out doing some homework.

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

Connect with me:

Share this page:

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email

Connect with us:

To stay in the know and get the best eMail Marketing information that will teach you how to BEE an eMail Marketing Ninja.

Share this page:

Share on linkedin
Share on facebook
Share on twitter
Share on email

SUBSCRIBE
to download our
FREE GUIDE
“27 Free Tools Every
eMail Marketer Needs
in Their Toolbox”

 

Your privacy is our privilege!
We will never rent, sell or share your data. 
You can unsubscribe at any time, but you won’t want to 😃

SUBSCRIBE to our newsletter
to download our FREE GUIDE
“27 Free Tools Every
eMail Marketer Needs in Their Toolbox”

Download our free guide 27 Free Tools Every eMail Marketer Needs in Their Toolbox

Download our FREE GUIDE

Your privacy is our privilege!
We will never rent, sell or share your data. 
You can unsubscribe at any time, but you won’t want to 😃

This website uses cookies to ensure you get the best experience on our website.