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10 good reasons your business should be using Twitter by Janine Popick @janinepopick

Twitter is a powerful business tool. I think that even  though you constantly hear about using Twitter for your business, you may not hear enough about why it is a great business tool. If you are worried about using social media, read here how you can conquer your social media fear factors! If you haven’t joined Twitter, or if you have an account and don’t know what to do with it, here are my... [Read more]

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10 great email & social marketing resources

Today at 1 pm Eastern (-5 GMT) on eMail Radio, Kim Stiglitz – Director, Retention & Conversion Marketing at VerticalResponse and Social Media manager, Poppy Thorpe, join us to take your calls and questions about email and social marketing. To compliment the show, I asked Kim and Poppy to compile a list of their favourite email and social media resources. In no particular order, here... [Read more]

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10 great last minute gifts for eMail marketers

I often wonder if perhaps eMail marketers are the worst Christmas shoppers on the planet. Why? Because, they are so busy letting everyone else know about great products and services that they forget to take care of themselves till the last minute. Hey, I could be wrong but, even if I am it’s still a great excuse to get my publisher to allow me to write up a top ten list of great gifts for eMail... [Read more]

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10 Must-Haves to Dress up Your eMail Marketing Campaigns by Janine Popick @janinepopick

10 Must-Haves to Dress up Your eMail Marketing Campaigns Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a list of things you must have that will help you grow your list, get more opens and clicks for your emails, and have a super successful campaign. 1. Write A Compelling Subject Line Make sure... [Read more]

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10 Questions You Need to Ask Your Email Service Provider

At this point, you have identified that you need an Email Service Provider – congratulations, that is actually a significant step towards a professional and well designed marketing campaign.  Your competition may not have reached this conclusion yet, and when they do they may not know what to look for.  I am more than happy to draw upon my decade of industry experience in permission email marketing... [Read more]

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10 Reasons Why You Need to Have an Email Preference Center by Jeff Ginsberg @Dad_FTW

10 Reasons Why You Need to Have an Email Preference Center A preference center is the hub of subscriber personalization and an important means to improve your deliverability and ROI. Each customer or prospect sets up his or her preferred email address, frequency, content type, and mode of delivery in the preference center. It is the place where users can opt-in, opt-out, opt-down, or take a break... [Read more]

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10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo

10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing.  But with all the messages that are inevitably piling up in your leads’ inboxes, how can you make yours stand out from the crowd?  Here are 10 ways you can increase the likelihood that your prospects and... [Read more]

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10 Things I Hate About the RFP Process by Jeff Ginsberg @dad_ftw

Some businesses like to use RFPs (Requests for Proposals) because it standardizes the process of evaluating a supplier. Many purchasing decisions are based on complex requirements that need to be addressed. RFPs are the quickest way to understand if the vendor is capable of servicing your needs. Though it sounds like a great idea, I will tell you why I hate RFPs! Companies don’t tell all about... [Read more]

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10 things Sesame Street can teach us about email marketing

Email marketing can get a lot of good lessons out of Sesame Street. That’s why we originally posted this top ten back when they celebrated their 40th anniversary last year. It’s a fun post and a good way to start any week so, we decided to repost it today just in case you missed it first time around — Jim As we all know, Sesame Street is celebrating 40 years of being a best friend... [Read more]

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10 things to do before leaving for the MarketingSherpa eMail Summit

We are all very excited about the coverage we have planned for this year’s MarketingSherpa eMail Summit! We think you’ll love what we have in store for you here at The eMail guide! We want to make sure you get as much out of the summit as possible so, here are some tips we think will help you do just that. We’re assuming you already have some loud Hawaiian shirts or moo-moos packed... [Read more]

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10 Tips for Having the Best Webinar Ever by Janine Popick @janinepopick

10 Tips for Having the Best Webinar Ever If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success advertising their free webinars instead of their product to get a lead in the door. Then they can try to convert them at a later date. Here are 10 things you’ll need to... [Read more]

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10 Tips for Successful Email Preheader Text

By: Marketing Cloud In my previous blog post I explained what email preheader text is and why it is important. Below you will find some tips for creating your preheader text. Tips for successful preheader text: Call to Action – Unlike in your subject line, it’s ok (and encouraged) to use your call to action as your preheader text. Be Positive – Use positive wording for preheader text.... [Read more]

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10 Ways to Get More Responses to Your Next Survey by Kristin Huddleston @vision6

10 Ways to Get More Responses to Your Email Marketing Survey Email surveys are a great way of collecting valuable marketing intelligence. The only problem is that countless companies know this and send out surveys endlessly. Due to this practice, many recipients are ‘fatigued’ and no longer complete surveys. But you can break through the clutter! In this post I’m going to share with you some... [Read more]

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100 Blog Posts for The eMail Guide … oops, 101!!

It was fitting that the 100th blog post for The eMail Guide was from a guest expert, Stephanie Miller, as our industry magazine and directory is attracting thought leaders from all areas of email marketing. It is said that the real first test of a business is to stay open for more than a year, and I believe this applies to a blog in the sense of reaching one hundred posts. Many blogs die quickly –... [Read more]

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10k Twitter followers: Six simple tips to get you there

We just passed 10,000 Twitter followers! Wow! Thank you for following us and being a part of The eMail Guide community! After much consideration, we have come to the conclusion that we can’t fit 10,000 people in our office for a party and the local party store doesn’t have 10,000 treat bags to give away either. Instead, we’ll do what we do best and share 6 simple Twitter tips that... [Read more]

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