Server Consolidation using VirtualMTAs by Fred Tabsharani @tabsharani

There comes a time in the course of every company when cost-cutting is required, whether due to budgetary constraints, in-house consolidation, or just a simple desire to save money. Innovative email deliverability technology such as VirtualMTAs can help in this process by consolidating servers, reducing manpower, and streamlining email flow.

In a typical email delivery environment especially organizations that do not use commercial MTAs, servers may be required to control large volumes of mail.  These servers tend to not be user-friendly: they can be difficult to configure and hard to manage.  An example of this setup is as follows: 

Three servers are used to deliver email to the various ISPs
Three servers are used to deliver email to the various ISPs

 

 

In the above example, three servers are used to deliver email to the various ISPs.  This added machinery increases costs to any business or organization.  Innovative email software made especially for ESPs and enterprises can consolidate these MTAs (Mail Transfer Agents) via VirtualMTAs, creating an easy-to-manage solution that also rapidly reduces costs.  

Some of the benefits of using such solutions for server consolidation include:

• Reduced cost of ownership

• Reduced downtime with fewer points of failure

• Increased deliveries by having greater control over the delivery process

Using the VirtualMTAs, the environment now would look like the following:

 

 

One server looks like hundreds of individual servers.
One server looks like hundreds of individual servers.

Through the use of its VirtualMTAs, your delivery software engine can now make one server look like hundreds of individual servers.  Each of these servers can be fully customized to have its own settings including: 

• Unique IP address 

• Unique hostname 

• Individual per domain settings (e.g. connections, messages, intervals) 

Additionally, these VirtualMTAs can be pooled together for resource sharing. When configured in this fashion, VirtualMTAs can handle higher priority emails faster than other email; thus, this feature is especially useful for priority message streams like password resets. 

Why utilize one IP per server when you can easily control deliveries through hundreds of pooled IPs?  

With this discovery, your organization should consider a comprehensive evaluation with a software product (MTA Vendor) specifically designed to manage an increasingly complex email delivery landscape.

Meet the author:

Fred Tabsharani

Fred Tabsharani

Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.

Connect with: Fred Tabsharani

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