31 Point eMail Marketing Audit – Single Message
31 Point eMail Marketing Audit that covers
- Message Architecture
- Message Content
- Strategy Alignment
Plus a lot more that’s guaranteed to increase your response and conversion rates.
What will be covered in this eMail marketing audit?
A lot. We go through a comprehensive 31 point list of items that will give you a full picture of what could be improved, fixed, changed or tested in your email campaign.
The list includes:
- From Address
- Reply-to Address
- Subject Lines
- Body Copy
- CTA – Calls to Action
- PS – Postscript
- Footnote Text
- Look and Feel
- Mobile Responsiveness
- Unsubscribe Process
- Update Profile Process
- Message Usefulness Scoring
- Does the message align with the strategy?
- Does the message deliver the brand promise and in the tone of the brand voice?
- Does the message align with the sequence of the journey?
- Does the message drive to a single goal or multiple goals?
- Are the goals trackable?
- Does the client track and measure the performance of the message?
- Does the message build engagement with readers?
- Is the message testable?
- Is the client tracking/recording email tests?