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Posts tagged with: Business 2 Community

Business 2 Community – Email Marketing From Start to Finish

By: Business 2 Community I often refer to email marketing as a war, one with many battles. And the only way to win the war is to win each battle. A little too intense? Maybe. But the point remains, a...
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Business 2 Community – Using Email to Promote Your Best Content Marketing Collateral

  • Using Email to Promote Your Best Content Marketing Collateral
By: Business 2 Community Despite its relative longevity, Email marketing continues to be the most popular form of online content marketing. According to inbound marketers Hubspot, investment in Email marketing will hit $2 billion by 2014. Gone are the days of...
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Business 2 Community – 5 Low-Tech Tips to Personalize Emails for Your US Contact List

  • 5 Low-Tech Tips to Personalize Emails for Your US Contact List
By: Business 2 Community If your email marketing campaign revolves around working with an active US contact list, then a little bit of personalization can take your project a long way. With the vast amount of data available online and offline...
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Business 2 Community – 5 Reasons Why Email Marketing is Still Effective

  • 5 Reasons Why Email Marketing is Still Effective
By: Business 2 Community The use of email is still a good marketing tool for a business of any size. Email that is used as part of a marketing strategy has many benefits. Five reasons will explain why email marketing...
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Business 2 Community – 6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database

  • 6 Tips to Fire Up Your CRM for Email Marketing with a B2B Contact Database
By: Business 2 Community A well-implemented CRM system and a top-quality contact database can take your email marketing campaign to levels you never imagined possible before. But you first have to take careful note of the terms “well-implemented” and “top-quality” and think...
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Business 2 Community – 6 No-Fail Ways to Use Email for Event Marketing

By: Business 2 Community In the era of social media networking, it may feel like email marketing has gone the way of the dinosaur, just like snail mail. This is absolutely untrue. Savvy event and meeting professionals rely upon email...
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Business 2 Community – Six Early-Warning Signs That Your B2B Email Marketing Campaign is Doomed from the Start

By: Business 2 Community Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact list, bad timing, dull content, etc. However,...
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Business 2 Community – Five B2B Email Contact List Segmentation Ideas to Apply in the Last Two Quarters of 2012

By: Business 2 Community Contact list segmentation for B2B email marketing is still a critical and evolving issue among many practitioners. While the more traditional methods of segmentation still hold some level of validity and usefulness today, these may no longer...
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Business 2 Community – 7 Proven Strategies For Creating Effective Email Marketing Messages That Will Increase The Attendance For Your Next Webinar

  • 7 Proven Strategies For Creating Effective Email Marketing Messages That Will Increase The Attendance For Your Next Webinar
By: Business 2 Community Do you host webinars for your prospects and customers? If so, are enough people attending them to your satisfaction? Webinars are especially effective if you have a complex product to sell, or if trends are constantly...
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Business 2 Community – Best Email Prospecting Tactics: Crafting Engaging Subject Lines

  • Business 2 Community - Best Email Prospecting Tactics: Crafting Engaging Subject Lines
By: Business 2 Community This is the first of a series of posts that will deliver five of the best email prospecting tactics I’ve come across that will help you significantly improve your prospecting effectiveness. The first email prospecting tactic on the...
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Business 2 Community – The People Power Behind Email Marketing

  • Business 2 Community - The People Power Behind Email Marketing
By: Business 2 Community Long before I started working for iContact, an email marketing company for small and medium-sized businesses, I was a customer of the company. I was working in the marketing department for a UK-subsidiary of another US technology...
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Business 2 Community – Keeping Your Customers with Email Marketing

  • Keeping Your Customers with Email Marketing
By: Business 2 Community Keeping your customers is crucial to your business success. If you are going to succeed as your own boss, you must understand that the most valuable asset in your business is your existing customer list. Now...
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Business 2 Community – Did You Know Email Blasting Can Put Your Domain Name At Risk Of Being Blacklisted?

  • Did You Know Email Blasting Can Put Your Domain Name At Risk Of Being Blacklisted?
By: Business 2 Community With email marketing being such a cost effective method of marketing, many business owners have abandoned traditional print marketing and moved 100% to email marketing.  What many business owners don’t know is that email marketing done incorrectly can...
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Business 2 Community – Top 5 Email Marketing Time Savers

  • Top 5 Email Marketing Time Savers
By: Business 2 Community When it comes to marketing your company efficiently, email marketing is a no-brainer. If you’re a regular reader of this blog, you should already know that. But I do get some push back every now and...
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Business 2 Community – Curated Email Campaigns That Entice Subscribers

By: Business 2 Community Would your email marketing campaign be fun at parties? Some campaigns get the conversation rolling with fun and interesting content. Other campaigns just talk about themselves all night until the host comes along and ushers them out the...
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Business 2 Community – What Makes Email Marketing So Effective

  • Business2Community - What Makes Email Marketing So Effective
By: Business 2 Community In the area of online marketing, there are many different tools that you can use. Pay-per-click campaigns, banner ads, article marketing and email marketing are just a few of the options that you have available. Of...
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Business 2 Community – 14 Fresh Email Marketing Insights for 2012

  • Business 2 Community - 14 Fresh Email Marketing Insights for 2012
By: Business 2 Community It doesn’t get the hype that Pinterest or Facebook do, but email is still an invaluable marketing tool. We used Factbrowser, the research discovery engine, to share some of the most meaningful new email marketing stats and...
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Business 2 Community – How to Embed Video in Email for Maximum Response

  • Business 2 Community - How to Embed Video in Email for Maximum Response
By: Business 2 Community Video is quickly becoming the must-have tool in your communications arsenal for 2012. But just like the fishing rod doesn’t make the fisherman, how you utilize and implement your video content can greatly affect your level of...
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Business 2 Community – Content is Key to Building a Successful Email Marketing and Social Media Strategy

  • Business 2 Community - Content is Key to Building a Successful Email Marketing and Social Media Strategy
By: Business 2 Community A journalist recently asked me if I thought that blogging was dead. I almost fell off my chair. Following hard on the heels of the premature death knell for email marketing – I wondered how long...
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Business 2 Community – 7 Tips for Saving Time With Email Marketing Automation

  • Business 2 Community - 7 Tips for Saving Time With Email Marketing Automation
By: Business 2 Community I love saving time, and automation is a great way to do just that.  Recently, I attended an Entrepreneur’s Conference and one of the speakers talked about how he bootstrapped his business with no outside investment....
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