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Posts tagged with: Email Opt-In

Stop before pressing send: Is your email marketing leaving money on the table?

  • Stop before pressing send: Is your email marketing leaving money on the table?
Plan to Engage offers no-nonsense advice to improve relevance and ROI of email marketing campaigns Organisations uncertain why their email marketing is not ‘working’ can now turn to Plan to Engage (www.plantoengage.com) for practical advice, tailored to their specific needs,...
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Email and Social Media: How to Reach Everyone Else by James Trumbly @econnectemail

  • Email and Social Media: How to Reach Everyone Else
Email and Social Media: How to Reach Everyone Else Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses,...
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Privacy Goes Public: Eight Tips For Online Marketers by Matt Vernhout @emailkarma

It seems like you can’t open a news feed these days without being inundated with stories about privacy. Network data breaches. Location-based tracking. Court injunctions. It’s a minefield out there. ...
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15 Innovative Ways to Get More Email Marketing Subscribers by Garin Kilpatrick @Garin

  • 15 innovative ways to get more subscribers
15 Innovative Ways to Get More Email Marketing Subscribers The money is in the list.  Whether your list is a list of RSS subscribers or email newsletter subscribers it pays to have an audience of readers eager to eat up...
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10 Reasons Why You Need to Have an Email Preference Center by Jeff Ginsberg @Dad_FTW

  • Email preference center
10 Reasons Why You Need to Have an Email Preference Center A preference center is the hub of subscriber personalization and an important means to improve your deliverability and ROI. Each customer or prospect sets up his or her preferred...
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8 Ways to Improve Your Email Marketing Sign-Up Process by Jessica Best @bestofjess

  • 8 (Mostly Free) Ways to Improve Your Email Sign-Up Process
8 Ways to Improve Your Email Marketing Sign-Up Process Lots of factors play a role in your success as an email marketer. From your offer to send window to email frequency, there is a special recipe for your industry and...
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Using Social Media to Boost Your Email Marketing by Karen Talavera @SyncMarketing

  • Using Social Media to Boost Your Email Marketing
Using Social Media to Boost Your Email Marketing I’m often asked what I believe to be the number one way to connect email and social media marketing.  Last month I tackled that question from the starting point of email.  This...
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4 easy email tricks to grow your online community by Janine Popick @janinepopick

  • 4 Email Tricks to Grow Your Online Community
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing  Lounge, a Cool Spot for Hot Marketing. We have it...
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Getting Them to Say Yes! by Karen Talavera @SyncMarketing

  • Getting them to say yes!
Getting Them to Say Yes!  One of my recent April 2011 posts made the case for opt-in over opt-out marketing.  I realize that’s all well and good until it becomes time to convince people to say yes, right? So this...
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If content is king, your database is queen: Using segmentation for more effective campaigns by Amy Garland @amygarland

  • If Content is King, Your Database is Queen
Editor’s note: I thought this was a great post by Amy and deserved a second look (originally posted in April). Enjoy! jd In email marketing, if content is king, then who is queen? First things first:  Is content king when...
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Build Your Email List With Double Opt-In Permission by Denise Keller @benchmarkemail

  • Build Your Email List With Double Opt-In Permission
Build Your Email List With Double Opt-In Permission In order to ensure that you are conducting your email marketing campaign in the most ethical manner possible, you need to harness the security of the double opt-in subscription. Spammers thrive on...
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How to Gather Email Addresses at Events by Carmia Lureman @GraphicMail

  • How to gather email addresses at events
How to Gather Email Addresses at Events Networking events, tradeshows and conferences are great places to acquire quality leads and even grow your mailing list, but just because someone gave you their business card or email address doesn’t mean you...
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A Tip for Email Marketing Ninjas by Some Very Smart Ninjas

httpv://www.youtube.com/watch?v=6UL60IgdfE0 A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has...
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12 great posts on list building to help you become a better email marketer

Want to know how to grow a big strong list of email subscribers? If you are looking to grow your email list, these 12 great posts will give you important insights on how to build and maintain an enviable collection...
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Designing an Email Marketing Conference by Scott Cohen @scottcohen13

  • Designing an Email Marketing Conference
  Designing an Email Marketing Conference Last week, I spent three wonderful days (four, really) on Captiva Island in Florida for the Email Insider Summit. Overall, I thought the event was great—especially for networking purposes. The sessions themselves were like...
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5 quick email list building ideas by Janine Popick @janinepopick

There's no end to the different ways you can grow your email marketing list. Just take a look at what others are doing both online and in the real-world to grow their followers! Here's 5 examples to get you started....
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9 ways to build your email marketing list by Amy Garland @amygarland

  • 9 Ways to Build Your Email Marketing List
Every time you buy an email list a puppy dies. Not only does the Email Guide feel strongly about the topic of buying email lists, so do industry experts like DJ Waldow and John Caldwell.  But why?  Why exactly is...
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Debunking 5 Email List Buying Myths by James Trumbly @econnectemail

  • Email Marketing : Debunking 5 Email Marketing List Buying Myths
ed note: Please welcome guest poster James Trumbly, Co-Founder and Marketing Director of  eConnect Email Debunking 5 Email List Buying Myths Arguments for purchasing email lists and why they don’t hold water Purchasing an email list can sound like an...
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What is the biggest challenge facing email marketers in 2011? A video worth watching!

httpv://www.youtube.com/watch?v=DtRu_QTy6vg When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented...
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Top 50 Email Marketing Tips by Jason VandeBoom @activecampaign

  • Top 50 Email Marketing Tips
Top 50 Email Marketing Tips Jason VandeBoom, founder of ActiveCampaign, posted an amazing 128 effective ways to optimize your email marketing campaign. We were impressed and asked Jason if he might want to pick the top 50 tips from that...
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