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Posts tagged with: Email Surveys

StrongMail – Email to Assist Social Media Marketing in 2012

  • StrongMail - Email to Assist Social Media Marketing in 2012
By: StrongMail An advanced look at soon-to-be-published survey research from StrongMail reveals that the number one focus of increased email marketing budgets in 2012 will be on growing traffic to social media channels. At 48%, promoting engagement and traffic to...
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MailerMailer – How To: Build Your Email Subscriber List Using QR Codes

  • MailerMailer - How To: Build Your Email Subscriber List Using QR Codes
By: MailerMailer As email marketers, we all know the importance of building clean email opt-in lists. In general, this lends itself to a variety of sufficient and legitimate list building techniques. These techniques include placing a sign-up form on your...
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Multichannel Merchant – 6 Proven Ways to Ensure Holiday Inbox Deliverability

  • Multichannel - 6 Proven Ways to Ensure Holiday Inbox Deliverability
By: Multichannel Merchant The holidays are upon us, which means retailers will soon be dialing up their email marketing. Don’t be at the mercy of ISPs who try to “protect” their email users from unwanted messages. Ensure inbox deliverability and...
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Constant Contact – 5 Tips to Make Your Email Marketing Holiday-Ready

  • Constant Contact - 5 Tips to Make Your Email Marketing Holiday-Ready
By: Constant Contact Anyone who knows me well knows I’m a shopper. I’d rather spend a Sunday afternoon at a Sephora looking through hundreds of nail polish samples than go on a nature hike. But when the holidays roll around,...
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How to Increase Subscribers’ Loyalty with Email Marketing by Marco Marini @ClickMail

  • How to Increase Subscribers’ Loyalty With Email Marketing
How to Increase Subscribers’ Loyalty with Email Marketing As an email marketer, your ultimate goal is to create conversions. And what’s the easiest way to do that, repeatedly and successfully? Develop customer loyalty. You’re probably aware of the escalating stages...
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Email Expert – Email Marketing Hits New Highs According to DMA

  • Email Expert - Email Marketing Hits New Highs According to DMA
By: Email Expert An increase in website traffic generated by email,  growth in the number of email addresses under management and a rise in the number of campaigns being run have resulted in the email marketing sector recording its most successful half-year to...
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Return Path – The 12 Days for Christmas: The Mobile Questions and Answers That Will Impact Your Email Program All Year Long

  • ReturnPath - The 12 Days for Christmas: The Mobile Questions and Answers That Will Impact Your Email Program All Year Long
By: Return Path Some questions asked during the holiday season may be best left unanswered: is Santa Claus real? How old is the fruit cake? Is this a regift? What’s in the egg nog? Why are batteries never included? Who...
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Email Marketing List Segmentation for Maximum ROI by Marco Marini @ClickMail

Email Marketing List Segmentation for Maximum ROI The world of email marketing is ever-evolving, as are consumers’ expectations. Email subscribers are expecting increasingly tailored messages that speak to their unique needs and interests. As an email marketer, you’re looking to...
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Clickz – New Deliverability Statistics and What They Mean for Your Email Marketing Program

By: Clickz In a 2010 survey conducted by MarketingSherpa, 31 percent of email marketers cited “improving email deliverability” as a significant challenge to effective email marketing. Based on a white paper about deliverability that I’ve just reviewed, I’m surprised and...
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Bronto – Daily Deals: How do you make your offer stand out?

By: Bronto Groupon, Living Social, BuyWithMe, WagJag – these are just a few of the burgeoning number of daily deal sites providing great deals on restaurants, shops, excursions and entertainment to consumers around the globe. A recent study by Rice University...
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MailerMailer – Common Pitfalls of Email Marketing and Best Practices

By: MailerMailer Many organizations, marketers, and industry experts will agree that email is the most effective means of communicating to customers and potential clients.  It’s reach and relevancy is unparalleled by most other online forms of communication. In fact, its...
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memeburn – Gamification strategies for email marketing

  • memeburn - Gamification strategies for email marketing
By: memeburn Email marketing is a high-performing and cost-effective direct communication channel, but it can sometimes lack the interactivity necessary to make it more engaging for subscribers. Enter a new solution: Email Marketing “Gamification” Gamification is the application of gaming...
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The Number One Way to Connect Your Email and Social Media Marketing by Karen Talavera @SyncMarketing

The Number One Way to Connect Your Email and Social Media Marketing With so many ways to integrate email and social media we have almost unlimited options for leveraging connection between these two powerful conversation marketing channels.  Still, for those...
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Infusionsoft – 7 Email Marketing Campaigns to Generate More Leads

By: Infusionsoft Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract...
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ClickMail – Five New Ways to Integrate Social Sharing Into Your Email Marketing Campaign

By: ClickMail Five New Ways to Integrate Social Sharing Into Your Email Marketing Campaign People are more social and sharing more than ever these days, and we’re not talking about online dating. Social media has gone from the fun and...
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Marketing Week – There’s plenty of mileage yet in email

  • Marketing Week -There's plenty of mileage yet in email
By: Marketing Week When Marketing Week carried out its last Email Attitudes Research survey in October 2010, one of the biggest challenges cited by respondents was information overload. Consumers were being targeted with marketing messages via an increasing number of...
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HubSpot – 3 Essential Benchmarks for Lead Nurturing Campaigns

By: HubSpot When it comes to lead nurturing, the difference between effective campaigns and scheduled spam often boils down to the details. Before you start sending series after series of emails, make sure you understand the current experiences of your...
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DMA – Is email getting the credit (budget) it deserves?

By: DMA There’s no doubt there is a change afoot in the email marketing industry. Despite  all the best practice mantras (“must segment more”, “this year we won’t look like spammers”)  it is becoming plainly clear there is a divide...
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Stop before pressing send: Is your email marketing leaving money on the table?

  • Stop before pressing send: Is your email marketing leaving money on the table?
Plan to Engage offers no-nonsense advice to improve relevance and ROI of email marketing campaigns Organisations uncertain why their email marketing is not ‘working’ can now turn to Plan to Engage (www.plantoengage.com) for practical advice, tailored to their specific needs,...
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Practical eCommerce – 3 Tips to Boost Email Conversion Rates

By: Practical eCommerce According to published reports, some 92 percent of American adults use email. Many of them are subscribers to one or more email newsletters or product alerts. So it is little wonder that email marketing is one of...
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