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Posts tagged with: Engagement

monetate – 10 Ways to Increase Customer Engagement With Your Email Marketing Campaigns

By: monetate Most email calendars are planned months in advance, and that can make it daunting to try something new or make a change to a campaign that’s already planned. And if your emails aren’t performing as well as they...
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smart insights – 6 advanced KPIs for measuring email engagement

By: smart insights Going beyond opens and clicks to evaluate and improve subscriber engagement with your email programmes yawn pictureHow engaging are your emails? It’s likely that you review open and clickthrough rates for individual email campaigns and newsletters, but...
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Customer.io – 5 Types of Engagement Emails to Nudge Users Towards Aha Moments

By: Customer.io Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag? If you’ve been a long-time Facebook user, you might’ve felt the buzz...
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ConversionXL – 8 Ways To Keep Your Email Engagement Alive & Lucrative

By: ConversionXL According to digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year. The two main reasons behind losing subscribers are: They change their email address. Your content is no longer relevant to...
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Adestra – How to continue engagement in between events using email

By: Adestra Promoting an event is one of the most challenging and time-pressured campaigns a marketer can be involved in. It’s crucial to target your audience and correctly stagger your emails leading up to the event, while carefully crafting and...
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Creative Ways to Build Your Email Marketing Subscriber List by James Trumbly @econnectemail

Creative Ways to Build Your Email Marketing Subscriber List Recently we talked about why co-registration is a bad idea when it comes to building your subscriber list. Along with purchased and rented lists, co-registration falls into the category of questionable or downright...
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Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out by Wikus Engelbrecht @WKS_Engelbrecht

Digital Marketers Respond Swiftly to Google+ ‘Hangouts on Air’ Roll-out Google recently began letting worldwide members of its social network broadcast live ‘Hangouts’ sessions for anyone to watch – just like some performing artists and politicians have already been able...
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7 ways to attract & engage readers with your email newsletter by James Trumbly @econnectemail

7 ways to attract & engage readers with your email newsletter What do email marketing and romance have in common?  Plenty, in my opinion.  For one, reaching out to a customer or prospect online is a lot like being on...
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Innovative Email: Concentrate on engagement, and conversion will look after itself

  • Email Marketing : Concentrate on engagement, and conversion will look after itself
Source: Innovative Email by Philip Storey I’m frequently asked what I think the most important metric is in email marketing. More often than not, the answer to this is ‘conversion’. But it doesn’t have to be, and I’ll tell you...
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Lryis: The Email Marketing Curve and The Disappointment Gap

  • The Email Marketing Curve and The Disappointment Gap
Source: Lyris By Kieran Cooper As the holiday season approaches I’m hearing examples from all around the world of companies raising their email marketing programmes to fever pitch in an effort to squeeze as much as possible out of their...
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Email Transmit: 9 Ways to Engage Your Email Marketing Database

  • Email Marketing 9 Ways to Engage Your Email Marketing Database
Source: Email Transmit By Adam Holden-Bache Whether you realize it or not, your marketing success is dictated by the quality of your database. Are you treating your database with the care and respect it deserves? In order to optimize the...
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StrongMail: Top 5 Tips for Increasing Subscriber Engagement

  • Top 5 Tips for Increasing Subscriber Engagement
Source: StrongMail By: Kara Trivunovic & Kristin Hersant The latest edition of StrongMail’s popular Email Breakthrough Report series is about to be released, containing innovative ideas for how you can take your email programs to the next level. Given the...
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Social Email Marketing

Social Email Marketing is the world’s first blog on the integration of social media and other forms of  marketing, including email. This group blog looks at social media, email and other communication channels from a holistic, integrated, customer-centric, data-driven and...
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Inbox reserve III: Email notifications go prime time by Fred Tabsharani @tabsharani

  • Inbox reserve III: Email notifications go prime time
In Inbox Reserve parts one and two, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III below, we’ll identify challenges that are inherent with acquiring a...
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