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Posts tagged with: Georgia Christian

Are you using your email auto responders for these things? By Georgia Christian @mailblaze

  • Are you using your email auto responders for these things?
More commonly referred to as ‘email marketing autopilot’ or ‘triggered emails’, email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. The truth is though; they do save you a lot...
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4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics by Georgia Christian @mailblaze

  • 4 Steps to Email Marketing Success
4 Steps to Email Marketing Success – Looking Beyond the Usual Metrics Click-through-rates, open rates, deliverability, unsubscribe rates, conversions, these are all well -known (and of course hugely valuable) metrics that form the basis of our email marketing campaign results....
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Using Video in Email – Facts, Figures and Benefits by Georgia Christian @mailblaze

  • Video Email - Fact, Figures and Benefits
Using Video in Email – Facts, Figures and Benefits YouTube, with over two billion videos viewed daily, is a great indication of the high degree of engagement that is associated with videos. According to a recent study of over 1...
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5 Ways to Improve the Unsubscribe Process by Georgia Christian @mailblaze

You’ve worked hard at encouraging people to sign up to your newsletters and it can take a long time to build up a valuable database of targeted email addresses, so when unsubscribe requests come through, it’s natural to be disheartened and...
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How to Increase Those Desired Conversion Rates by Georgia Christian @mailblaze

Conversion Rate Optimization (CRO) describes the process of creating an experience for a website or landing page visitor with the explicit goal of encouraging them to perform a conversion of sorts, be it signing-up for a newsletter, downloading a report...
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5 Ways to Optimize your Email Campaign by Georgia Christian @mailblaze

5 Ways to Optimize your Email Campaign Georgia Christian These days, all good email marketing solutions come ready equipped with a campaign builder that helps you put your email message together from start to finish. This of course takes much...
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5 ways to re-engage inactive subscribers by Georgia Christian @mailblaze

ed note: Please welcome guest blogger Georgia Christian of Mail Blaze! Re-engaging your inactive email marketing subscribers You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be...
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