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Posts tagged with: HubSpot

HubSpot – How to Breathe Life Into a Boring Email Newsletter

  • HubSpot - How to Breathe Life Into a Boring Email Newsletter
By: HubSpot If you’ve ever been on the receiving end of an email newsletter, you’ve likely been more bored than that shamelessly cute baby to the right. I get it — when you’re not sure what to write, but you...
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HubSpot – 25 Clever Ways to Grow Your Email Marketing List

By: HubSpot It’s a sad fact, but your email marketing database degrades by about 25% every year. Your contacts’ email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL...
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HubSpot – 19 Email Deliverability Terms Every Marketer Should Know

By: HubSpot Deliverability is an ever-changing and important piece of a strong email marketing strategy. In fact, according to Return Path’s recently released Global Email Deliverability Benchmark Report, email deliverability has become increasingly more challenging. A 6% drop in the second half...
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HubSpot – A/B Testing in Action: 3 Real-Life Marketing Experiments

By: HubSpot Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? A/B testing, also known...
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HubSpot – How to Write Call-to-Action Copy That Gets Visitors Clicking

  • HubSpot - How to Write Call-to-Action Copy That Gets Visitors Clicking
By: HubSpot Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your...
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10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation by Sarah Goliger @sarahbethgo

10 Sure-Fire Ways to Optimize Your Email Marketing for Lead Generation Email marketing is a critical component of a strong lead generation strategy, and lies at the very core of lead nurturing.  But with all the messages that are inevitably...
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HubSpot – How to Master the Design of Compelling Calls-to-Action

  • HubSpot - How to Master the Design of Compelling Calls-to-Action
By: HubSpot Calls-to-action (CTAs) are one of the most important elements of lead generation, and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows … the list goes on. In...
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HubSpot – How to Tackle Your 5 Toughest Email Marketing Challenges

By: HubSpot Email is a powerful marketing channel, but it’s also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report, MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges....
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HubSpot – 6 Different Emails Every Marketer Should Consider Sending

  • HubSpot 6 Different Emails Every Marketer Should Consider Sending
By: HubSpot Whether you’re just starting out with email marketing or you already have some experience sending marketing emails, you’ve probably wondered about the types of email communication you can send to your database. Should you nurture your subscribers with weekly newsletters? Are dedicated...
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HubSpot – How to Use Email to Transform Leads Into Sales

  • HubSpot - How to Use Email to Transform Leads Into Sales
By: HubSpot Let’s start with some common sense: don’t spam your leads. Lead nurturing is a powerful tool for driving leads further down your funnel and delivering more qualified leads to your sales team. The grand, utopian vision of lead nurturing is that you...
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HubSpot – 7 Types of Email Addresses to Delete From Your List NOW!

  • HubSpot - 7 Types of Email Addresses to Delete From Your List NOW!
By: HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing...
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HubSpot – 7 Ways to Totally Screw Up Your A/B Testing

  • HubSpot - 7 Ways to Totally Screw Up Your A/B Testing
By: HubSpot The whole point of A/B testing is to put your feelings aside, and let data tell you if the layout, content, and design of your web page or marketing element is optimized to meet your goals. But what...
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HubSpot – 11 Sure-Fire Ways to Increase Email Click-Through Rates

  • HubSpot - 11 Sure-Fire Ways to Increase Email Click-Through Rates
By: HubSpot It’s not that email open rate isn’t important. It is! No one can redeem your email offers if they don’t open the email first, right? But with the prevalence of preview panes and the emergence of tools like...
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HubSpot – 5 Savvy Ways to Segment Your Marketing Emails

  • HubSpot - 5 Savvy Ways to Segment Your Marketing Emails
By: HubSpot Relevancy is becoming more and more central to today’s marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa, 4 out of 10 subscribers reported that they’ve marked emails as spam simply because...
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HubSpot – 28 Simple Marketing Tests to Launch in 2012

  • HubSpot - 28 Simple Marketing Tests to Launch in 2012
By: HubSpot When you hear about A/B testing, it’s often generically associated with testing landing pages. But what exactly can you test on the landing page? (Tons of things.) And can A/B testing extend beyond landing pages to other areas of...
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HubSpot – How to Increase Your Click-Through Rate by 1300%

  • HubSpot - How to Increase Your Click-Through Rate by 1300%
By: HubSpot And The Winner Is… (Drumroll, Please) If you guessed the second set of calls-to-action (CTA), you’re absolutely right…but it was probably a lucky guess. The truth is, the only real way to know which CTA is going to...
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HubSpot – How to Save Ecommerce Sales With Abandoned Cart Emails

By: HubSpot Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in...
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HubSpot – 4 Email Marketing Tips From Email Spammers

  • HubSpot - 4 Email Marketing Tips From Email Spammers
By: HubSpot Would you believe it? Email spammers have taught us honest email marketers a thing or two over the years. Mostly, it’s what to avoid if you don’t want to end up in handcuffs. But in their own twisted...
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HubSpot – 5 Hidden Tricks for Better B2B Lead Generation

  • HubSpot - 5 Hidden Tricks for Better B2B Lead Generation
By: HubSpot Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. It’s understandable why they would want to preserve these secrets, whether it’s for competitive advantage, job security, or...
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HubSpot – How to Be a More Agile and Effective Email Marketer

  • HubSpot- How to Be a More Agile and Effective Email Marketer
By: HubSpot With the winter holidays around the corner, you have probably started planning email marketing campaigns around the seasonal celebrations. In its purest form, this type of email marketing is a way for companies to piggyback on something timely. So...
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