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Posts tagged with: Janine Popick

20 Great Holiday Email Marketing Subject Lines by Janine Popick @janinepopick

20 Holiday Subject Lines that Light Up the Inbox A few weeks ago I did a blog post on 10 fab fall email subject lines, and now as we plunge into the holiday season, I wanted to share some eye-catching...
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5 Tips for Winning Back Customers by Janine Popick @janinepopick

  • 5 Tips for Winning Back Customers
Business should always be focused on getting new customers, but winning back customers from days gone by could be very beneficial (and cheap!) for your business. This article focuses on 5 tips for winning back customers: call back campaigns, surveys,...
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Top 50 retail email marketing subject lines by Janine Popick @janinepopick

We're always being asked for examples of great subject lines, so this post offers some really great and proven-to-work subject lines that you can test out for your email marketing campaigns....
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10 Must-Haves to Dress up Your eMail Marketing Campaigns by Janine Popick @janinepopick

10 Must-Haves to Dress up Your eMail Marketing Campaigns Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a...
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4 easy email tricks to grow your online community by Janine Popick @janinepopick

  • 4 Email Tricks to Grow Your Online Community
If you run an online community, good for you, probably means you like to get closer to your customers! We have one here at VerticalResponse, it’s called the VR Marketing  Lounge, a Cool Spot for Hot Marketing. We have it...
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Step-by-step: Using email, social and PR to pack your next event by Janine Popick @janinepopick

There are a lot of businesses sending marketing messages for in-person events these days. Let’s face it, the more personal you can be with your customers and prospects all the better, right? So how do you pack the house for...
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Top 10 things to test to increase response rates in your email By Janine Popick @janinepopick

  • Top 10 Thing to Test to Put Your Email on The Top 10 List!
To stick with the “10” theme for VR’s 10th birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your recipients recognize...
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Subject Lines for B2B Email Marketing that Work by Janine Popick @janinepopick

  • VerticalResponse offers 29 great B2B email marketing subject lines that work
Subject Lines for B2B Email Marketing that Work When I wrote a blog post about the top 50 retail subject lines you can use for email marketing recently, one of the readers of The eMail Guide asked if I had...
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5 quick email list building ideas by Janine Popick @janinepopick

There's no end to the different ways you can grow your email marketing list. Just take a look at what others are doing both online and in the real-world to grow their followers! Here's 5 examples to get you started....
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10 Tips for Having the Best Webinar Ever by Janine Popick @janinepopick

  • Email Marketing: 10 tips for the best webinar ever
10 Tips for Having the Best Webinar Ever If you’re trying to get new customers, webinars can be a very effective way to do so, especially if you market to businesses. We’ve seen some companies have a lot of success...
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10 good reasons your business should be using Twitter by Janine Popick @janinepopick

  • 10 good reasons your business should be using Twitter
Twitter is a powerful business tool. I think that even  though you constantly hear about using Twitter for your business, you may not hear enough about why it is a great business tool. If you are worried about using social...
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What’s in a Name? Choosing a Name for Your Email Newsletter by Janine Popick @janinepopick

  • Whats in a name? Choosing a name for your newsletter
What’s in a Name? Choosing a Name for Your Email Newsletter Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but...
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11 Basic Email Marketing Terms You Should Know by Janine Popick @janinepopick

  • 11 Basic Email Marketing Terms You Should Know
11 Basic Email Marketing Terms You Should Know Editor’s note: For a complete glossary of email marketing terms, check this out! As an email service provider we are constantly throwing around terms that sometimes our customers may or may not know....
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5 Ways to Ignite Advocates for Your Business by Janine Popick @janinepopick

  • 5 ways to ignite advocates for your business
5 Ways to Ignite Advocates for Your Business We’ve talked about the 8 places to find advocates for your business, and that’s really  important. We found that a HUGE number of our customers come to us through word of mouth...
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8 Places to Find Advocates for Your Brand by Janine Popick @janinepopick

  • 8 Places to Find Advocates for Your Brand
8 Places to Find Advocates for Your Brand Most businesses have customers who love them and who love to talk about them. You’ve  probably spent a lot of time and energy building up your business, so now it’s time to...
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How Salesy Should Your Email Newsletter Be? by Janine Popick @janinepopick

  • How Salesy Should Your Newsletter Be?
Placing content around your offering could be the best thing to help you sell your products or services in your newsletter. This post explains why....
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Five ways to feature a customer in your marketing by Janine Popick @janinepopick

  • Five Ways to Feature a Customer in Your Marketing
We’ve been having some really good luck in our marketing campaigns at VerticalResponse when we feature a customer. It’s always great to have customer testimonials, since the best way to sell your product or service is to have your customers...
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Email marketing best practices by Janine Popick @janinepopick

  • Email Marketing Best Practices
Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. You could call them the commandments...
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B2B Sales Pitching: Why Soft Selling Works by Janine Popick @janinepopick

  • B2B Sales Pitching: Why Soft Selling Works
B2B Sales Pitching: Why Soft Selling Works Email marketing in B2B is tricky. Vertical Respsonse CEO, Janine Popick, takes a look at ways you can make that connection without using a hard sell. If your business sells to other businesses...
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VerticalResponse eMail marketing case study: ValuePetSupplies increases revenue ten-fold by Janine Popick @janinepopick

Case Study: ValuePetSupplies increases revenue ten-fold with eMail marketing to customers At VerticalResponse we asked our customers what type of information they wanted from us. The answer? More case studies! You all want to know how other VerticalResponse customers are...
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