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Posts tagged with: Jeff Ginsberg

10 Things I Hate About the RFP Process by Jeff Ginsberg @dad_ftw

Some businesses like to use RFPs (Requests for Proposals) because it standardizes the process of evaluating a supplier. Many purchasing decisions are based on complex requirements that need to be addressed. RFPs are the quickest way to understand if the vendor...
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Using a Lightbox to Grow Your Opt-In Email Marketing List by Jeff Ginsberg @dad_ftw

Are you looking to increase your opt-in email subscribers list? After hearing so many positive comments about lightboxes or pop-ups we decided that we would test one. We chose PopUp Domination since it came highly recommended to us. It has...
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The 80/20 Rule: How to find your priorities in email marketing by Jeff Ginsberg @dad_ftw

The 80/20 rule is one of those deliciously consistent truths from the world of statistics. At its essence, the rule implies that 80% of effects are brought by 20% of causes. For example, about 80% of the comments on your...
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5 Great Sources for Halloween Email Marketing Templates and more by Jeff Ginsberg @Dad_FTW

  • 5 Great Sources for Halloween Email Marketing Templates and more by Jeff Ginsberg @Dad_FTW
Trick-or-Tweet! What are you doing for your Halloween email campaigns? Are you looking for innovative ideas and tantalizing templates? Lots of great resources are available to provide creative and free templates and ideas for your Halloween marketing. We’ll highlight 5...
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Back-to-School Is Great Timing for All Email Marketers by Jeff Ginsberg @dad_ftw

Back-to-School Is Great Timing for All Email Marketers Back-to-school is a sweet, ripe and low-hanging fruit for email marketers, no matter what you are selling. Consumers are geared up to shop and spend. Now is the time to take action...
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10 Reasons Why You Need to Have an Email Preference Center by Jeff Ginsberg @Dad_FTW

  • Email preference center
10 Reasons Why You Need to Have an Email Preference Center A preference center is the hub of subscriber personalization and an important means to improve your deliverability and ROI. Each customer or prospect sets up his or her preferred...
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Scoring Your Business Goals is a Game of Timing and Choice by Jeff Ginsberg @DAD_FTW

  • Scoring Your Business Goals is a Game
It’s no coincidence that some of the most popular bloggers these days are those with strategies for setting priorities, getting organized and managing busy schedules. Voicemails, inboxes and mailboxes overflow with requests for your time and attention, with offers and...
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Why Your Business Needs to Be on Foursquare by Jeff Ginsberg @dad_ftw

Why Your Business Needs to Be on Foursquare It’s free to be on foursquare if you are a business. Yes, that’s right: FREE advertising! Perhaps even more important, it’s detrimental to your business to NOT be listed. First of all,...
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Email Marketing Data Security – Transparency Is the Clear Choice by Jeff Ginsberg @jeff_emailguide

  • Email marketing data security – Transparency is the Clear Choice by Jeff Ginsberg @jeff_emailguide
Email Marketing Data Security – Transparency Is the Clear Choice Dear eMail Marketing Community, It really saddened us yesterday to hear of an email marketing data security breach that happened at Epsilon.  We know many companies were affected. Coming from...
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A Tip for Email Marketing Ninjas by Some Very Smart Ninjas

  • A Tip for Email Marketing Ninjas
httpv://www.youtube.com/watch?v=6UL60IgdfE0 A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has...
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Great Tips for Email Marketing NewBees by Jeff Ginsberg @dad_ftw

  • A Tip for Email Marketing NewBees by Jeff Ginsberg
httpv://www.youtube.com/watch?v=sUg260MZr_0 Great Tips for Email Marketing Newbies by Jeff Ginsberg When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among...
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What is the biggest challenge facing email marketers in 2011? A video worth watching!

  • What is the biggest challenge facing email marketers in 2011?
httpv://www.youtube.com/watch?v=DtRu_QTy6vg When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented...
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eMail Radio Tuesday December 7th: Live from the MediaPost Email Insiders Summit!

Next show: Tuesday December 7th @ 1PM Live from the MediaPost Email Insiders Summit! Jeff Ginsberg will be speaking at the Media Post email Insiders Summit in Park City Utah, which runs from December 5th – 8th. Jeff will be...
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Kia Motors price gouging and ignoring their Twitter channel?

  • Are You Ignoring Your Twitter Channel?
Kia Motors, their twitter channel, a $40 part + cross boarder price gouging. In a frustration last week I tweeted out to Kia Motors their Twitter handle is @Kia_Motors because of an issue I am having.The resulting experience was the...
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Email marketing advice from Chris Lovejoy of StrongMail

  • StrongMail Video Interview
The eMail Guide’s Jeff Ginsberg, talks email marketing with Chris Lovejoy, Senior email strategist, StrongMail at MarketingSherpa’s Email  Marketing Summit 2010. httpv://www.youtube.com/watch?v=uNvBifz4uVo& StrongMail provides email marketing services, strategic services, deliverability services and they’ve just added a new social component to...
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10 bloggers blogging: eMail marketer's insights for the past and coming year

We asked our contributors to answer a couple of questions we thought would help eMail marketers take stock of the year past and plan for the year coming. As editor of The eMail Guide, I’m proud to say you’ll find...
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We love Google logo art

Stylizing logo art isn’t new but, certainly Google has taken the art to a science while keeping a healthy sense of humour about it. There’s an old saying about “the little things being the difference” and I have to agree....
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