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Posts tagged with: Marco Marini

Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! by Marco Marini @clickmail

Email Marketing: Abandoned Cart Emails, Not Abandoned Ship… Re-Engage! What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity? Many businesses have discovered that shopping cart abandonment can be an...
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Build a Profitable Email List with These Dos and Don’ts by Marco Marini @clickmail

Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing...
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Personalization: 9 Ways to Make Email All About Them by Marco Marini @clickmail

Email Marketing Personalization: 9 Ways to Make Email All About Them It’s the age of engagement. People are immersed in social media, building their own personal brands online, and expecting extremely relevant, meaningful marketing from the companies they hear from....
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Making the Most of Email Marketing Metrics by Marco Marini @clickmail

Making the Most of Email Marketing Metrics People say ignorance is bliss. I say, ignorance might be bliss… but it’s not profitable. This is particularly true in email marketing. In email, if you don’t measure, you can’t improve. And if...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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Make Monitoring Mandatory: Here’s the Why and How By Marco Marini @ClickMail

Make Monitoring Mandatory in Your Email Marketing: Here’s the Why and How What you don’t know will hurt you. And when you don’t regularly monitor your email marketing program, there might be a lot you don’t know. The number one reason for...
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The Email Marketing Unsubscribe Experiment By Marco Marini @ClickMail

The Email Marketing Unsubscribe Experiment  Back in December, we tasked one of our staff members with an unusual job: to practice some serious email triage and observe the results. I don’t mean the kind of early morning email triage most...
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Beware Offering the Exclusive Email Marketing Offer! By Marco Marini @ClickMail

  • Clickmail - Beware Offering the Exclusive Email Offer!
Beware Offering the Exclusive Email Marketing Offer!  Why do people sign up to receive emails from you? Because they will get something in return. It might be information via a newsletter, or advance notices of events. Most likely it’s special...
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How to Increase Subscribers’ Loyalty with Email Marketing by Marco Marini @ClickMail

  • How to Increase Subscribers’ Loyalty With Email Marketing
How to Increase Subscribers’ Loyalty with Email Marketing As an email marketer, your ultimate goal is to create conversions. And what’s the easiest way to do that, repeatedly and successfully? Develop customer loyalty. You’re probably aware of the escalating stages...
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Email Marketing List Segmentation for Maximum ROI by Marco Marini @ClickMail

Email Marketing List Segmentation for Maximum ROI The world of email marketing is ever-evolving, as are consumers’ expectations. Email subscribers are expecting increasingly tailored messages that speak to their unique needs and interests. As an email marketer, you’re looking to...
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Create Great Looking Emails Without Images: Yes, You Can! by Marco Marini @ClickMail

  • Create Great Looking Emails Without Images: Yes, You Can!
Create Great Looking Emails Without Images: Yes, You Can!  Most email clients suppress images by default for security and loading reasons. That means your emails render without any pictures. And that means recipients won’t see your images, period. The only...
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Trying to Compare Email Marketing Services? Try This Online Tool by Marco Marini @clickmail

  • Trying to Compare Email Marketing Services? Try This Online Tool
Trying to Compare Email Marketing Services? Try This Online Tool In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now...
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Common Email Marketing Mistakes to Correct and Avoid by Marco Marini @clickmail

Common Email Marketing Mistakes to Correct and Avoid  Despite the rise of social media marketing, email is still pervasive and going strong. As are some common mistakes we often see. Below are the biggest offenders. Are you committing any of...
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A Tip for Email Marketing Ninjas by Some Very Smart Ninjas

httpv://www.youtube.com/watch?v=6UL60IgdfE0 A Tip for Email Marketing Ninjas by Some Very Smart Ninjas As I picked the brains of one Ninja after another, these great tips for email Ninjas took form. Ninjas are eager to share what their vast experience has...
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Three sure ways to improve your subject lines by Marco Marini @ClickMail

Three Sure Ways to Improve Your Subject Lines In email marketing, the importance of your subject line can’t be overstated. It’s the second most important factor in determining whether or not people open your emails, after the From address. You’d...
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Great Tips for Email Marketing NewBees by Jeff Ginsberg @dad_ftw

httpv://www.youtube.com/watch?v=sUg260MZr_0 Great Tips for Email Marketing Newbies by Jeff Ginsberg When I asked marketing Ninjas at the Sherpa Summit 2011 to share a tip for email NewBees, they had practical advice for those new to the industry. The consensus among...
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What is the biggest challenge facing email marketers in 2011? A video worth watching!

httpv://www.youtube.com/watch?v=DtRu_QTy6vg When I posed this question at the Sherpa Summit 2011, the following email Ninjas gave me these insightful takeaways. As each Ninja shares a priority focus with me, it becomes increasingly clear that keeping subscriber content relevant and segmented...
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