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Posts tagged with: marketingvox

MarketingVOX – CTOR: Email Marketers’ Sleeper Metric

  • MarketingVOX - CTOR: Email Marketers' Sleeper Metric
By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at Digital Evolution Group,  a full-service digital consultancy based in Kansas City. CTOR takes the...
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MarketingVOX – Transaction Emails as Marketing Channel? Yes, But Tread Carefully

  • MarketingVOX - Transaction Emails as Marketing Channel? Yes, But Tread Carefully
By: MarketingVOX Transaction emails—that is, those emails that confirm orders or that a product has shipped, for example—can be an additional layer to a company’s email strategy. Just tread carefully to make sure you don’t cross the line into outright...
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MarketingVOX : A Soup to Nuts List of Email Marketing Touch Points

  • MarketingVox A Soup to Nuts List of Email Marketing Touch Points
Source: MarketingVOX Over the years stores have learned to better integrate their bricks-and-mortar operations with their online presence. Often, though, the point of sale is overlooked. At some Abercrombie & Fitch stores however, the sales clerks are asking customers if...
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Welcome our new blogger: Dylan Boyd

OK, Dylan isn’t exactly brand new but, it did take a little time to drag him away from his desk in order to actually start blogging for us. As you can see from his bio, Dylan has an awful lot...
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