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Posts tagged with: Open Rates

AlchemyWorx – FIVE reasons why open reach will revolutionise your email marketing

By: AlchemyWorx Pretty big claim! But we’€™ve been measuring open reach across a range of clients and industries for seven years and have unearthed a wealth of valuable insights that underline why this metric should become the lynchpin of your...
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Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh by Lynn Dalsing @lynndalsing

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...
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Email Marketing: Just What the Doctor Ordered by Chris Donald @inboxgroup

  • Email Marketing: Just What the Doctor Ordered
Email Marketing: Just What the Doctor Ordered Over the past ten years I have worked with a myriad of healthcare providers, as well as individual family doctors, helping them with their email marketing. Like most email marketing, we always suggest...
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3 Surefire Ways to Improve Email Open Rates – by Matthew Johnson @Vision6

  • Three-surefire-ways-to-improve-email-open-rates
3 Surefire Ways to Improve Email Open Rates The figures in the latest Australia Email Marketing Metrics Report showed that average email open rates for the first half of 2011 are 22.47%. While metrics reports are good indicators and provide...
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Creating an Email Your Subscribers Want to Open by James Trumbly @econnectemail

Creating an Email Your Subscribers Want to Open A few years back I subscribed to a newsletter from a gardening company. Each month, they sent me a well-written, informative article that included a plug for their website  and a relevant...
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Drastically Improve Your Open Rates Through Email Engagement by @jaredkimball

Drastically Improve Your Open Rates Through Email Engagement Getting images opened in your email marketing campaigns heavily affects your open and response rates. Open rates give you an overview of the engagement level of your subscribers. In short, open rates...
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Understanding Email Marketing Open Rates by James Trumbly @econnectemail

  • Understanding Email Marketing Open Rates by James Trumbly
In a climate dominated by social media services, it’s more important than ever that your email marketing campaign is targeting the right audience with the right message. In order to avoid getting lost in the shuffle of RSS feeds, Twitter...
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Email marketing metrics to watch by Jessica Best @bestofjess

  • Email Marketing Metrics to Watch
Last week, a friend of mine called in a favor. He was prepping for a big job interview and while he had great experience in interactive, he was begging me for a “crash course” in email marketing. As a true...
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Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language by J-P De Clerck @conversionation

Email Marketing, Web Analytics and Marketing ROI: Finding a Common Language One of the main challenges for marketers is integrating their email marketing programs with web analytics. On top of that, more companies are adopting marketing ROI. Is it necessary...
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EmailInsider: Has My Email Career Really Been A Waste?

  • Has My Email Career Really Been A Waste?
Source: EmailInsider by Kara Trivunovic Over the course of the years, I have penned a lot of content about the email space, its application to integrated marketing communication strategies, interpretation and application of metrics… the list goes on. In doing...
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