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Posts tagged with: Perference Center

New to email marketing? We’ll teach you how to email market.

  • New to email marketing? Start here!
New to email marketing? We’ll teach you how to email market. We know how confusing that can be. Helping people get started in email marketing is why we created The eMail Guide! Have any questions? Send us an email: questions@TheeMailGuide.com...
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The preference center: mission control for your subscribers by Fred Tabsharani @tabsharani

The preference center is a highly intriguing, untapped resource for Email Marketers and could be used in a variety of ways.  It has the potential to establish critical ground rules with both newfound and dormant subscribers.  When subscribers are given...
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Show Appreciation for Your Subscribers by Respecting Their Right to Choose by James Trumbly @econnectemail

  • Show Appreciation for Your Subscribers by Respecting Their Right to Choose
It’s happened to all of us. You hit an “I Agree” or “Subscribe” or “Buy” button without reading the fine print, only to discover that you’ve inadvertently signed up for a monthly newsletter, weekly promotional flyer, and daily deal alerts,...
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Designing an Email Marketing Conference by Scott Cohen @scottcohen13

  • Designing an Email Marketing Conference
  Designing an Email Marketing Conference Last week, I spent three wonderful days (four, really) on Captiva Island in Florida for the Email Insider Summit. Overall, I thought the event was great—especially for networking purposes. The sessions themselves were like...
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What Valpak Can Learn From Email Marketers by Jessica Best @bestofjess

Every couple of weeks, I, like most Americans, get the ever-invasive package of coupons that is Valpak in my mailbox. Fifty colorful, magazine-ready coupons stuffed into a bright blue #10 envelope and labeled “To the Smart Shoppers at…” Let me...
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My REI events calendar provides value by DJ Waldow @djwaldow

  • My REI events calendar provides value
Every chance I get, I discuss the key to email marketing. It used to be to send timely, targeted, relevant emails to those who have asked. Recently (hat tip to Dela Quist), I’ve modified it to replace the word relevant...
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Inbox reserve III: Email notifications go prime time by Fred Tabsharani @tabsharani

  • Inbox reserve III: Email notifications go prime time
In Inbox Reserve parts one and two, we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints. In part III below, we’ll identify challenges that are inherent with acquiring a...
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Ten YES YESes for eMail marketers in 2010

After all the reflection of the past couple of weeks regarding the year past, we now need to look forward and consider what we can do better this year. With that in mind, I’ve compiled a list of ten things...
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