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Posts tagged with: Testing

Benchmark – The Importance of Segmenting & Testing Your Email Subscribers

By: Benchmark Even in the midst of the greatest technological revolution in human history, anachronisms continue to rear their nostalgic heads: There are some people who still drive 1960s cars with huge V8 engines getting an MPG per cylinder; television...
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MarketingSherpa – Email Marketing How-to: Overcome 3 common errors to increase clickthrough

By: MarketingSherpa SUMMARY: Email is the most effective strategy used by marketers, but some errors are all too common and could be dragging down your clickthrough rates. A recent MarketingSherpa webinar sponsored by Lyris, “How Overcoming 3 Common Errors Increased...
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Want Better Email Response? Consider the Emotional Pathway by Karen Talavera @syncmarketing

Want Better Email Response? Consider the Emotional Pathway What exactly makes people respond to your email marketing offers? What is it precisely that makes them engage and buy from you? And how does knowing these things help you drive better...
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Business 2 Community – Email Experiments: Put Yourself in Your Contact Lists

By: Business 2 Community There’s just no substitute for first-hand experience. Nowhere else is this more profoundly true than in the science of email marketing, especially when carrying out tests and experiments with things in your campaigns. Metrics and stats...
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WhatCounts – Optimizing email for mobile viewership

By: WhatCounts Cookies by Design, the original cookie bouquet company, use email as an important piece of their marketing mix. When they started struggling with stale click rates and engagement, they wanted to do something about it. They engaged WhatCounts’...
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AWeber – The (Real) 7 Deadly Sins of Email Marketing

By: AWeber We can all agree that deadly sins are bad: lust, gluttony, greed, laziness, anger, pride and envy. No one likes them. But what’s more important is that each of them can translate into something you might be doing...
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ExactTarget – 3 Tips to Driving Increased Email Engagement

By: ExactTarget Every marketer wants customers who are engaged with their brand. It turns out that engagement (and revenue) is directly tied to relevancy—and relevancy is key to maximizing the lifetime value of your customers. A recent study by eMarketer...
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Sh*t My dad says about email marketing by Chis Donald @inboxgroup

My dad is one of my favorite people in the world. He’s 82, retired, and lives in Winter Haven, Florida. He has a great sense of humor as well as a firm grasp of what I do. In fact, I...
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HubSpot – 25 Little Email Marketing Experiments That Deliver BIG Results

By: HubSpot We’re always on your case about all these inbound marketing best practices. We’ve published some pretty specific content about best practices for tons of stuff — landing page optimization, blog post structure, marketing analytics — but we’ve never really laid down the one...
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Business 2 Community – Email Marketing From Start to Finish

By: Business 2 Community I often refer to email marketing as a war, one with many battles. And the only way to win the war is to win each battle. A little too intense? Maybe. But the point remains, a...
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Email Experience Council – What’s Hot in Email Marketing: Symbol in Subject Lines

By: Email Experience Council With billions of emails being sent to subscribers on a daily basis, it’s difficult for email marketers to make sure their emails stand out in the crowded inbox.  Over the years, email marketers have tried various...
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MediaPost – What Email Practices Have You Rethought Recently?

By: MediaPost In this and past political seasons, one often-discussed topic is whether it’s OK for a candidate to change his stance on an issue. If candidates change their opinion because their views and assumptions have truly changed and evolved...
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Bronto – In the Next 10 Minutes: How to Test Email Marketing through Social Media

By: Bronto It’s no surprise that there are many parallels between email marketing and social media marketing. Earlier on the Bronto Blog, Kestrel Lemen wrote about How Email and Social Marketing are Similar: Six Cross-Over Tactics. With similar goals and familiar...
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Business 2 Community – 6 No-Fail Ways to Use Email for Event Marketing

By: Business 2 Community In the era of social media networking, it may feel like email marketing has gone the way of the dinosaur, just like snail mail. This is absolutely untrue. Savvy event and meeting professionals rely upon email...
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MarketingProfs – How to Put Some Oomph Back in Your Email Campaigns

By: MarketingProfs When everything’s going well, it’s easy to find yourself in an email-marketing rut. Perhaps you’ve gotten complacent with ROI that’s good—but not great. Or maybe you’re boring your customers with the same campaigns they’ve seen a thousand times....
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MarketingProfs – Six Email Marketing Mistakes to Avoid

By: MarketingProfs Email might not be as shiny as social media and other emerging marketing channels, but it’s still arguably the most powerful marketing tool around. A recent study asked consumers which channel they prefer for receiving permission-based promotional messages. A whopping...
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ClickZ – Special Characters: A Trend or Just Trendy?

By: ClickZ Mention using special characters in subject lines and you may see a marketer’s eyes go ↻. QR codes may also provide the same result. Both have led to some polarizing discussions. When it comes to special characters, the...
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Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks

Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of nothing and turn it into...
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Econsultancy – Email Subject Line report – ‘Coupon’ and ‘voucher’ are out and ‘% off’ is in – to drive opens and clicks.

By: Econsultancy Adestra study of almost 1 billion emails shows specific words to boost response Latest research shows subject line length and specific words and phrases can make or break your email marketing campaigns. Subject lines are often overlooked and...
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Return Path – Are You Up for the Challenge? Monitoring the Email Competition

By: Return Path With the Olympic Games right around the corner, athletes are making final preparations and getting ready for the competition of a lifetime.  As part of these preparations, you can be sure these athletes have analyzed their competition....
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