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Posts tagged with: Unsubscribe

Tips for Taking Your Product to More Customers… by Darrell Martin

Tips for Taking Your Product to More Customers…. If you have been selling an array of products online for awhile, it’s likely that you will want to expand your customer base. You’ve done all of the social media tips and...
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Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh by Lynn Dalsing @lynndalsing

Behaviorally-Targeted Emails Keep User Engagement Mint-y Fresh If there is still a question in your mind about whether or not it’s important to segment and target your email lists, I’d like to banish it: 25% of people say they have...
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Six Tips for Spam-Proofing Your Email By Marco Marini @ClickMail

Six Tips for Spam-Proofing Your Email Marketing So maybe that’s a misleading headline. You can’t really spam-proof your email. Much of spam is in the eyes of the beholder, meaning whether or not your email is spam is as much...
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The Email Marketing Unsubscribe Experiment By Marco Marini @ClickMail

The Email Marketing Unsubscribe Experiment  Back in December, we tasked one of our staff members with an unusual job: to practice some serious email triage and observe the results. I don’t mean the kind of early morning email triage most...
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Why You Shouldn’t Fear the Email Marketing Unsubscribe by Kevin Deseuste @KevinDeseuste

Why You Shouldn’t Fear the Email Marketing Unsubscribe (If You Maintain the Health of Your List!) As an acquisition email ad exchange, we get asked a lot of questions. One of the ones we hear frequently is, “Is my unsubscribe...
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Do You Ask for Too Much Sign-up Data? by Mick Griffin @mickgriffin

  • Email Marketing : Do you ask for too much sign up data?
Do You Ask for Too Much Sign-up Data? Here at GetResponse, we recently launched our segmentation feature, and we already have the use of personalization and dynamic content. So we encourage you to gather as much data as you can...
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Now You See Them & Now You Don’t. Email Marketing’s Unsubscribe Magic by Mick Griffin @mickgriffin

  • Unsubscribe Magic
There are still email marketers that view the unsubscribe link as necessary but, a totally scary part of email marketing. They want to keep it as far away from their readers as possible. They use old tricks like putting 50...
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10 Must-Haves to Dress up Your eMail Marketing Campaigns by Janine Popick @janinepopick

10 Must-Haves to Dress up Your eMail Marketing Campaigns Even the best of us take for granted the simple things you need to include in your email marketing campaigns we send out on a regular basis. So here is a...
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New to Email Marketing? 14 great posts for NewBees!

Are you a NewBee to Email Marketing? These 14 great posts will help you on your way to becoming an Email Marketing Ninja! We know just how confusing email marketing can seem when you are new. The eMail Guide was created...
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The Debate – Is Email Dead- by James Trumbly @econnectemail

  • The Debate: "Is Email Dead?" by James Trumbly
There was a time in the recent past when email was king of the mountain in terms of online marketing. Nowadays, email has to compete with Twitter, Facebook, blogs, and RSS feeds to even get noticed, much less to capture...
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Show Appreciation for Your Subscribers by Respecting Their Right to Choose by James Trumbly @econnectemail

  • Show Appreciation for Your Subscribers by Respecting Their Right to Choose
It’s happened to all of us. You hit an “I Agree” or “Subscribe” or “Buy” button without reading the fine print, only to discover that you’ve inadvertently signed up for a monthly newsletter, weekly promotional flyer, and daily deal alerts,...
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7 ways to attract & engage readers with your email newsletter by James Trumbly @econnectemail

7 ways to attract & engage readers with your email newsletter What do email marketing and romance have in common?  Plenty, in my opinion.  For one, reaching out to a customer or prospect online is a lot like being on...
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Designing an Email Marketing Conference by Scott Cohen @scottcohen13

  • Designing an Email Marketing Conference
  Designing an Email Marketing Conference Last week, I spent three wonderful days (four, really) on Captiva Island in Florida for the Email Insider Summit. Overall, I thought the event was great—especially for networking purposes. The sessions themselves were like...
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Blue Sky Factory – 7 Tips to Improve Your Unsubscribe Process

  • Blue Sky Factory- 7 Tips to Improve Your Unsubscribe Process
Source: Blue Sky Factory By: Joanna Lawson-Matthew Too often in email marketing the unsubscribe process is overlooked.  Marketers have the attitude of, “They’re leaving anyway; why does it matter if the process is a good one?”  I think this is...
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Email marketing metrics to watch by Jessica Best @bestofjess

  • Email Marketing Metrics to Watch
Last week, a friend of mine called in a favor. He was prepping for a big job interview and while he had great experience in interactive, he was begging me for a “crash course” in email marketing. As a true...
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SendLabs: Dreaming About My Ideal Unsubscribe Experience

  • Email Marketing: Dreaming About My Ideal Unsubscribe Experience
Source: SendLabs By Josh Nason ed note: see also: 7 tips to improve your unsubscribe process If there’s one thing I don’t understand in today’s email marketing world, it’s how the unsubscribe process is still a mystery to certain ESPs....
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7 Tips to Improve Your Unsubscribe Process by Joanna Lawson-Matthew

7 Tips to Improve Your Unsubscribe Process Please welcome Joanna Lawson-Matthew, Senior Client Services Manager, Blue Sky Factory – ed Too often in email marketing the unsubscribe process is overlooked.  Marketers have the attitude of, “They’re leaving anyway; why does...
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Lyris: 5 Easy Ways to Improve Your Unsubscribe Process

  • Email Marketing: 5 Easy Ways to Improve Your Unsubscribe Process
Source: practical ecommerce By: Carolyn Nye The bad news: Almost a third of the email addresses on your mailing list are going to turn over this year. (Read: Email List Churn and How to Overcome It) The good news: Some...
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Big Fat Marketing Blog: An Opt-Out Doesn’t Mean “Good Riddance”

  • Email Marketng An Opt-Out Doesn’t Mean “Good Riddance”
Source: The Big Fat Marketing Blog By: Sherry Chiger As difficult as it might be to believe, not all of your email subscribers will want to receive messages from you indefinitely. While your initial reaction (well, it’s pretty much my...
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Is Your Email Marketing Unsubscribe Process Hurting You? by Rob Van Slyke @robvanslyke

  • Is Your Email Marketing Unsubscribe Process Hurting You?
Is Your Email Marketing Unsubscribe Process Hurting You? Do you immediately honor unsubscribe requests or do you have such an arduous process to remove people that it involves many manual steps and takes weeks? I get it. Many of you do...
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