The best times for eMail marketing message opens

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I’ve always believed that it’s an important to hit people with your eMail or blog posts no later than 8:30 in the morning and this is one reason why we here at The eMail Guide make sure we have our latest blog post up early. We want the information piping hot and sitting on your desk for your morning intellectual repast. Of course, we continue to post all day long because it’s like breathing for us.

However, the best time to get that email in the box may hinge on what you are delivering. According to a report from Pure360 the prime windows of opportunity fluctuate depending on the material. For example, some 27 percent of all eMail marketing restaurant promotions and 19 percent of live event promotions are opened first thing. While the mid-afternoon period between 3 PM and 5 PM (the post lunch slump) seems to be the time for people to go for those eMails promoting “chance of a lifetime” or “life changing” opportunities.

The report also states that just over 42 percent of people opened financial services eMails in the afternoon – making one wonder if the open rates for those go up at the end of the month or right after payday.

So, what are the takeaways from this? It’s pretty basic, understand your demographic and you’ll know when they might be most open to hearing from you. Run a survey and ask your subscribers but, make sure you offer them a reward for helping you with a random draw or other such prize.  If your company is large enough then likely you have that demographic right at your fingertips. How about asking them or taking a stroll around the office to observe what people are doing? I’d stay away from setting a duck blind up next to the intern’s desks though.

What time works best for your message? Do you find the early birds get the eWorm or are you having better luck later in the day? Post your comments!

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

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