This Week’s Email Marketing Challenge – Writing Great Subject Lines

The Monday Challenge - Subject Lines

This Week’s Challenge Subject Lines

Every week we post a challenge that encourages you to do something different when it comes to your email marketing campaigns in order to become a better email marketer.

This week’s challenge:

Pick one or two messages in this month’s email schedule and come up with 3 subject lines for each message. At the very least, test the two that you think have the most “oomph” to get your subscribers to open.

Why you should take the challenge:

Your calls-to-action will never be answered if your readers are bored with or misled by your subject lines. It’s essential to grab the readers’ attention and give them an enticing morsel of what will be found inside, a taste of the value proposition you will deliver. With proper testing, you will quickly learn what is appetizing to your readers and what needs to be eliminated.

How to test your results:

Testing is the most essential part of the whole email process. Send your different subject lines to segments of your email list and see which ones were opened the most. This will inform your process as you go forward and design more and more appetizing subject lines. That’s the value of this process.

The eMail Guide challenges you to take what you learned and apply that to your future email campaigns. You never really know how the email looks until you see it through the eyes of your subscribers. Tempt and entice with the value you offer.

Thrilled with your results or want to show off what you got? Send us a link to the results you want to share and we’ll post them here. Show us some samples of what works the best for you.

Looking for some examples to get you excited about the challenge?
Check out these great resources for email marketing subject lines!

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

Connect with: Jeff Ginsberg

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  • Ray
    March 7, 2011 at 6:23 pm

    Good stuff. You should always take the time to do split testing. Split testing is critical for improving ROI. A split testing systems is imperative, Although A/B split testing can increase costs up front the ROI from taking the time to test properly can far outweigh the initial costs.

    We have some great split testing scenerios under the ‘Higher ROI” section of our website. http://www.thelistwarehouse.com

    All the Best,
    Ray Lund

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