Trying to Compare Email Marketing Services? Try This Online Tool
In the email service provider (ESP) space, it has become very difficult for email marketers to discern hard facts about ESP capabilities from the ocean of competing marketing claims…especially now that ESPs are adding social media integration and marketing automation type features. It’s like trying to compare apples and oranges to determine the best fruit.
What was already confusing is now even more so. And it’s not as if one or two ESPs shine as the standouts, because every organization has different needs…so every organization is going to have different ESP criteria.
And of course all email marketing vendors are going to tell you their email marketing solution is the best fit for you…because they truly believe it is. However, their understanding of the fit is based on their in-depth knowledge of what their platform does, not on what your organization needs.
Give all of this, how do you choose an ESP? Try the ESPinator, a totally vendor-neutral, objective way of evaluating ESPs.
The ESPinator is the world’s first online tool for comparing email marketing vendors and services. It’s a web-based tool built to help you find the ESP that best suits your organization’s email marketing needs. You can use it to replace the RFP process or in addition to. You can also use it to evaluate your current ESP. (If it’s not in the top three recommendations, you might want to consider finding a new provider.)
The ESPinator looks at the actual capabilities of the various ESPs, compares them in an apples-to-apples fashion with the needs of your particular company, and generates actionable results, free of any bias or sales pitches.
A team of email deliverability consultant experts with deep knowledge of the specific ESPs analyzed each ESP on 200 different criteria. These evaluations were built into a software system that removes any subjectivity when helping you compare the capabilities of an ESP to the capabilities you’re looking for.
The ESPinator is still in beta due to the diligence required in building a meticulously objective yet thorough tool. Over a dozen ESPs are in the system right now, and the ESPinator will include at least 30 when complete. It takes a long time to add an ESP because of the vetting process. Each email service provider is scrupulously screened and processed to ensure the data we’re inputting into the selector tool is accurate.
Those currently in this ESP selection tool include ExactTarget, BlueHornet, Acxiom, e-Dialog, Responsys, Yesmail, WhatCounts and Lyris. When complete, the ESPinator cover the entire spectrum of email marketing solutions, from entry-level ESPs to sophisticated, top-tier ESPs.
Would you like to give it a try? Before starting the ESPinator, first review your organization’s email marketing objectives, consider any limitations you might have (like budget or staff constraints), and list out capabilities you’d like. Then go to www.espinator.com and get started. You’ll answer over 200 questions in 15 categories, but it will go quickly. Each question is answered on a 1-5 scale. Using standard deviation techniques, the ESPinator will rank the ESPs according to your responses and display the top three ESPs for you.
The ESPinator is vendor neutral, completely objective, fast and easy to use. Trying to compare email marketing services and wishing it was an apples to apples comparison? Now it is.