Video: Getting More Clicks in the Inbox by Matthew Johnson @vision6

Video: Getting More Clicks in the Inbox by Matthew Johnson @vision6

Video – Getting More Clicks in the Inbox

Whilst you definitely want people to open your email, it’s not the most important thing.

What’s even more important is that people convert.

And when you break it down with respect to email marketing, you want people to click your links.

Now this is a big topic that incorporates a lot of factors such as design, offer, copy, images, timing and reputation. Together they all play a role in whether email recipients click your links or not.

But where do you start if people are not responding to your email? What do you do if nobody is clicking your links?

To help answer these questions, check out this short video for five practical tips you can implement straight away with your email marketing.

Meet the author:

Matthew Johnson

Matthew Johnson

Matthew Johnson is the EDM Specialist at Australian email marketing software company Vision6. His work helps to educate marketers and business owners on how to create, connect and convert using the power of email, SMS and social media marketing. His deep understanding of email marketing principles and practices has seen him work alongside hundreds of companies in the optimisation of their email marketing practices and strategies. With a passion for all things email marketing Matthew is also a regular speaker at the annual Email Marketing Summit Australia (EMSA).

Connect with: Matthew Johnson

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