Whitepaper – 15 Trade Secrets Of Email Service Providers by Net Atlantic

Whitepaper - 15 Trade Secrets Of Email Service Providers by Net Atlantic

Whitepaper – 15 Trade Secrets Of Email Service Providers by Net Atlantic

What you are going to learn:

We know by definition that an ESP is an Email Service Provider, a company that helps its customers send out email newsletters and automatically manages mailing lists. And an IPS is an Internet Service Provider, a company that provides Internet access and email accounts to customers.
Read this White paper and learn what you need to know before choosing an ESP.

Topic covered:
1. Email servers require active engagement
2. High performance takes time and dedication
3. Compliance suffers first in a crisis
4. Security is always a priority
5. Customer interests vary, and that’s Okay
6. Email servers improve with time
7. Get Personal
8. Different email formats provide different results
9 Good fences make great neighbours
10. You may be categorized by your ESP
11 Dedicated IPs cut both ways
12Dedicated IPs cut both ways
13 Bounces count
14 Reputation matters
15. ISPs are active behind the scenes

Publish Date: 2011

Author: Andrew Lutts, CEO Net Atlantic, Inc.

Number of Pages: 11

Download Whitepaper

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

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