No-Reply email addresses say, I do not want to communicate with you. It’s going to be a one-way conversation whether you like it or not!
(This article was first published in 2010 and is still relevant today.)
In many email marketing campaigns, a no-reply email address is used.
Why would you do that?
- Do you want to miss the deal of a lifetime, because your reader could not reply?
- Do you want your message to be flagged as spam because people are frustrated with your lack of wanting to keep the communication channels open?
- Do you not want to get feedback from your readers?
I always thought that the sole purpose of an email marketing campaign was to create a response. And the response is not only clicking on a link or filling in a form. It can also be contacting you by phone or replying to your emails. So don’t block it!
Sure I know why email marketers use no-reply email addresses. It’s easier not to respond instead of searching for a real reply within all the out-of-office replies.
What the hell, nobody said being an email marketer would be easy. Besides you can use rules to filter out those out-of-office messages or let your bounce management handle that for you.
So next time you send out your email marketing campaign, it’s up to you. You can go for the easy way – but not the customer-friendly way – or you can use a real “live” reply-to address and put a little effort into managing your customer relationship.