Why the hell would you use a no-reply address in your eMail marketing? by Kenny Van Beeck @Kvanbeeck

No-Reply email addresses say, I do not want to communicate with you. It’s going to be a one-way conversation whether you like it or not!

(This article was first published in 2010 and is still relevant today.)

In many email marketing campaigns, a no-reply email address is used.

Why would you do that?

    • Do you want to miss the deal of a lifetime, because your reader could not reply?
    • Do you want your message to be flagged as spam because people are frustrated with your lack of wanting to keep the communication channels open?
    • Do you not want to get feedback from your readers?

I always thought that the sole purpose of an email marketing campaign was to create a response. And the response is not only clicking on a link or filling in a form. It can also be contacting you by phone or replying to your emails. So don’t block it!

Sure I know why email marketers use no-reply email addresses. It’s easier not to respond instead of searching for a real reply within all the out-of-office replies.

What the hell, nobody said being an email marketer would be easy. Besides you can use rules to filter out those out-of-office messages or let your bounce management handle that for you.

So next time you send out your email marketing campaign, it’s up to you. You can go for the easy way – but not the customer-friendly way – or you can use a real “live” reply-to address and put a little effort into managing your customer relationship.

Takeaway:
Email is a two-way communication channel. Using a no-reply email address limits the conversation and turns email marketing into a one-way communication tool.

 

Meet the author:

Kenny Van Beeck

Kenny Van Beeck

Kenny Van Beeck is a certified Marketing Experiments Email Marketing professional and is past president of the Belgian IAB email marketing taskforce. Hi is a common blogger and speaker in the field of email marketing. Also known as the former editor of the EmailGarage weekly tipmail with more than 5000 readers. As email marketing consultant he worked for several international companies such as Unilever, Thomas Cook, 3M, Microsoft, … Kenny is owner and senior email marketing consultant of Etale.

Connect with: Kenny Van Beeck

Share this page:

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter
Share on email
Email

Connect with us:

To stay in the know and get the best eMail Marketing information that will teach you how to BEE an eMail Marketing Ninja.

  • Jason
    July 15, 2010 at 1:33 pm

    I can’t help but notice that your signature block contains web, blog, Twitter, Facebook, and “Linked In” addresses, plus a forest of “Share and Enjoy” links, but your e-mail address is not at all visible. Why don’t you post yours?

    • Jim Ducharme
      July 15, 2010 at 3:52 pm

      That fact certainly does not invalidate the authors point — if that’s what you are suggesting. I’m sure you are aware that posting an email link would make it fair game for bots to collect. Hence, most people prefer to offer other ways to connect via social — The author in question has provided several options to interact directly and you could certainly email him from his website.

      It’s an entirely different message if you are sending emails to people using a no reply address in the from field.

      Regards,
      jim

  • Jason
    July 15, 2010 at 1:33 pm

    I can’t help but notice that your signature block contains web, blog, Twitter, Facebook, and “Linked In” addresses, plus a forest of “Share and Enjoy” links, but your e-mail address is not at all visible. Why don’t you post yours?

    • Jim Ducharme
      July 15, 2010 at 3:52 pm

      That fact certainly does not invalidate the authors point — if that’s what you are suggesting. I’m sure you are aware that posting an email link would make it fair game for bots to collect. Hence, most people prefer to offer other ways to connect via social — The author in question has provided several options to interact directly and you could certainly email him from his website.

      It’s an entirely different message if you are sending emails to people using a no reply address in the from field.

      Regards,
      jim

Add a comment

Share this page:

Share on linkedin
Share on facebook
Share on twitter
Share on email

SUBSCRIBE
to download our
FREE GUIDE
“27 Free Tools Every
eMail Marketer Needs
in Their Toolbox”

 

Your privacy is our privilege!
We will never rent, sell or share your data. 
You can unsubscribe at any time, but you won’t want to 😃

SUBSCRIBE to our newsletter
to download our FREE GUIDE
“27 Free Tools Every
eMail Marketer Needs in Their Toolbox”

Download our free guide 27 Free Tools Every eMail Marketer Needs in Their Toolbox

Download our FREE GUIDE

Your privacy is our privilege!
We will never rent, sell or share your data. 
You can unsubscribe at any time, but you won’t want to 😃

This website uses cookies to ensure you get the best experience on our website.