AN ESSENTIAL EVENT FOR MARKETING PR
& SOCIAL MEDIA PROFESSIONALS
Following the success of our events In London, Influence People is hosting a one-day social media monitoring conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October.
- Social Media Monitoring Tools and Services
- Brand and Reputation Management
- Sentiment Detection and Analysis
- Data Quality and Filtering
- Identifying and Connecting with Influencers
- Beyond Listening: Measurement and ROI
- The Future of Social Media Monitoring
- Case studies and Best Practice
The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.
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What to Demand in your Social Dashboards
As the use of social monitoring grows, companies are capturing fascinating data. But translating that data into useful dashboards isn’t trivial. In this presentation, Gary will describe the 3C’s of effective dashboarding: culling the data effectively, classifying it in interesting fashion, and building the right context to make the data useful. You’ll see real-world examples of how the data can be organized to communicate key information and learn what to expect and demand from your social media team.
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Beyond Listening: Reinventing Social Keyword Monitoring
Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ “Content Consumption Graph” you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.
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Get your ticket today!
Enter to win a pass from The eMail Guide!
Just share a tip of how you monitor your social channels! Do you have a favourite app or process?
Chief eMail Officer
September 21, 2010 at 3:56 pmWe use Google reader to monitor many aspects of what is going on.
1) we monitor everyone’s RSS
2) we generate twitter searches and add them to the RSS
3) we subscribe to Monster, Workopolis and SimplyHired and add their RSS for job searches
4) the kicker is we add Google News searches to our RSS feed too
Remember, if it’s published on the web, there is probably an RSS feed to the page you are on. Also there are some services that can aggregate an RSS feed from pages that do not have RSS.
Let me know how you do some of your monitoring.
Chief eMail Officer
September 21, 2010 at 3:56 pmWe use Google reader to monitor many aspects of what is going on.
1) we monitor everyone’s RSS
2) we generate twitter searches and add them to the RSS
3) we subscribe to Monster, Workopolis and SimplyHired and add their RSS for job searches
4) the kicker is we add Google News searches to our RSS feed too
Remember, if it’s published on the web, there is probably an RSS feed to the page you are on. Also there are some services that can aggregate an RSS feed from pages that do not have RSS.
Let me know how you do some of your monitoring.
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