Win a free pass to: Monitoring Social Media event

Win free passes to: Monitoring Social Media event

AN ESSENTIAL EVENT FOR MARKETING PR

& SOCIAL MEDIA PROFESSIONALS

Following the success of our events In London, Influence People is hosting a one-day social media monitoring conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October.

Monitoring Social Media (San Francisco) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in social media monitoring and measurement.  Though a series of presentations, panels and expert-led discussions, we will explore the critical issues that marketers and PR professionals are facing in their efforts to monitor their social media interactions.
Topics we will cover include:
  • Social Media Monitoring Tools and Services
  • Brand and Reputation Management
  • Sentiment Detection and Analysis
  • Data Quality and Filtering
  • Identifying and Connecting with Influencers
  • Beyond Listening: Measurement and ROI
  • The Future of Social Media Monitoring
  • Case studies and Best Practice

The conference will be fully interactive with presentations, case studies, Q & A sessions and panel discussions. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services. The ticket price includes lunch (optional), refreshments and a handbook and networking drinks at the end of the day.

    • What to Demand in your Social Dashboards

      As the use of social monitoring grows, companies are capturing fascinating data. But translating that data into useful dashboards isn’t trivial. In this presentation, Gary will describe the 3C’s of effective dashboarding: culling the data effectively, classifying it in interesting fashion, and building the right context to make the data useful. You’ll see real-world examples of how the data can be organized to communicate key information and learn what to expect and demand from your social media team.

    • Beyond Listening: Reinventing Social Keyword Monitoring

      Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ “Content Consumption Graph” you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.

Get your ticket today!

Enter to win a pass from The eMail Guide!

Just share a tip of how you monitor your social channels! Do you have a favourite app or process?

Comment to win!

Meet the author:

Jeff Ginsberg

Jeff Ginsberg

20+ year email marketing veteran who wants to help NewBees BEEcome eMail Marketing Ninjas. Want to contribute to our blog? We are always looking for eMail Marketing Ninjas to come share their knowledge and help NewBees create and send better eMail messages.

Connect with: Jeff Ginsberg

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  • Chief eMail Officer
    September 21, 2010 at 3:56 pm

    We use Google reader to monitor many aspects of what is going on.

    1) we monitor everyone’s RSS
    2) we generate twitter searches and add them to the RSS
    3) we subscribe to Monster, Workopolis and SimplyHired and add their RSS for job searches
    4) the kicker is we add Google News searches to our RSS feed too

    Remember, if it’s published on the web, there is probably an RSS feed to the page you are on. Also there are some services that can aggregate an RSS feed from pages that do not have RSS.

    Let me know how you do some of your monitoring.

  • Chief eMail Officer
    September 21, 2010 at 3:56 pm

    We use Google reader to monitor many aspects of what is going on.

    1) we monitor everyone’s RSS
    2) we generate twitter searches and add them to the RSS
    3) we subscribe to Monster, Workopolis and SimplyHired and add their RSS for job searches
    4) the kicker is we add Google News searches to our RSS feed too

    Remember, if it’s published on the web, there is probably an RSS feed to the page you are on. Also there are some services that can aggregate an RSS feed from pages that do not have RSS.

    Let me know how you do some of your monitoring.

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